Rio Ferdinand’s DNAfit Academy

Join Rio as he shines the light on the issues surrounding health and wellness, in his home town, Peckham.

Rio, together with DNAfit, are ambassadors for taking a personalised approach to wellbeing, taking steps to prevent diseases wherever possible.

Creating a positive outlook for health

1 in 4 people will die from a preventable illness in the UK and, for the first time in a century, life expectancy rates in the UK have stopped increasing. Yet the help is in our own hands, and even in our own genes.

We returned with Rio to his old neighbourhood in Peckham, an area with one of the lowest life expectancies in the UK, to find out how his community view their personal health. Speaking to some of Rio’s oldest friends as well as local young people and parents, together we discover the role that understanding our DNA can play in in improving diet, fitness and fighting hereditary illness.

Do you know someone who needs to get ahead of their health?

Share the film. Spread the word.

Here’s what you’ll get with Health Fit

11

Reports

Diet Insights

A selection of in-depth and easy to use genetic insights to help you personalise your diet.

Reports Include

  • Optimal Diet Type
  • Carbohydrate Sensitivity
  • Fat Sensitivity
  • Detox: Toxin Generation Speed
  • Detox: Cruciferous Vegetable Needs
  • Salt Sensitivity
  • Alcohol Response
  • Caffeine Sensitivity
  • Bitter Taste Perception
  • Lactose Tolerance
  • Coeliac Predisposition

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13

Reports

Nutrient Insights

A selection of in-depth and easy to use genetic insights to help you personalise your diet.

Reports Include

  • Vitamin A
  • Riboflavin (Vitamin B2)
  • Vitamin B6
  • Folate (Vitamin B9)
  • Vitamin B12
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Omega 3
  • Antioxidants
  • Iron
  • Calcium
  • Selenium

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11

Reports

Fitness Insights

Discover how your DNA can help optimise your workouts with actionable genetic reports

Reports Include

  • Optimal Training Type
  • Power Response
  • Endurance Response
  • Strength Response
  • Aerobic Trainability
  • Recovery Efficiency
  • Injury Predisposition
  • Achilles Injury Risk
  • ACL Injury Risk
  • Lower Back Injury Risk
  • Muscle Mass

Read More

2

Platforms

Meal & Training Plans

Our genetically-guided training & meal plan platforms are included with Health Fit.

MealPlanner includes

  • Recipes built around your tastes, genetics and target weight
  • Ingredients list linked to an online shopping basket

Training Plans include

  • Workouts built around goal, genetics, and access to equipment
  • Video, audio and text guides

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2

Coaching Choices

Personal Health Coach

Included with Health Fit, get a personal health coach to help you reach your goals.

Health Fit Coaching includes

  • 30 minute call, choice of:
  • Qualified dieticians
  • Sports scientists
  • Ongoing coaching support

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5

Reports

Stress & Sleep Insights

Learn how your body responds to stress as well as your genetic chronotype.

Reports include:

  • Stress Resilience
  • Performance Under Pressure
  • Chronotype
  • Sleep Quality
  • Caffeine & Sleep

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4 simple steps to start your DNAfit journey

Step 1

Step 1

Order your DNAfit kit today

Step 2

Step 2

Take our easy to use saliva swab at home (or anywhere!)

Step 3

Step 3

Send to our accredited laboratories in the mail

Step 4

Step 4

Your results are ready within 10 business days

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Health Fit $249  $185

Unlock the power of personalised nutrition

There’s no such thing as a one size fits all approach to diet and nutrition, so we help you discover your unique nutrigenetic profile, with an in-depth selection of personalised insights.

Discover how to build your perfect meal, with carbohydrate & fat response, take control of your long-term health with personalised nutrient recommendations.

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Optimal Diet Type

Discover how your genetics affect the way you metabolise carbohydrates & fats, to build your personal plate.

Nutrient Needs

Why follow the average advice, when you’re unique? Discover how your DNA can signal a raised need for certain vitamins & nutrients.

Sensitivities & Intolerances

Your unique genetic profile can affect the way your body deals with certain foods, find out how to personalise your food choices for optimal wellbeing.

Personalised MealPlanner System

Discover recipes, advice and shopping lists that are built for you, and only you. Based on your genetic results, along with your goals & preferences.

Making your workouts truly personal

Take your exercise choices to the next level. With our award-winning fitness response genetic markers you’ll discover how to get the very best out of your workouts, putting the ‘personal’ in personal training.

Discover how your genetics can help guide your training choices

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The DNAfit Peak Performance Algorithm ®

The only validated genetic algorithm for training intensity - discover how to guide your workouts to get the best results, no matter your goal.

Aerobic Training Response

Working on your endurance? Discover how your genetics can affect the way you respond to improving your VO2 Max.

Injury & Recovery

Build your workout regime to suit you. Unlock your individual predisposition to certain sporting injuries and learn how your DNA affects your recovery profile.

Genetically Guided Training Plans

Using our unique training response algorithm, kick start your fitness with your genetically personalised training programme.

Understand your unique stress and sleep response

Effective stress management begins with understanding your body’s unique stress and sleep profile. Find out whether you’re a warrior or a strategist and use this insight to improve your mental and physical well-being.

Discover your chronotype and learn how caffeine affects your sleep cycle.

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Stress Tolerance

Discover whether you have a high or low genetic predisposition towards coping with stress.

Warrior vs. Strategist Response

Learn how well you can process information and perform tasks while under stressful conditions.

Genetic Chronotype

Discover whether you’re a genetic night owl or early bird to establish your optimal productivity times.

Sleep Quality & Caffeine Response

Learn if you’re predisposed to a better quality of sleep. Find out if the stimulant effect of caffeine disrupts your sleep.

Find out what works for your body

Personalised coaching. Personalised results.

Enjoy a complimentary 30m phone consultation to review your results.

  • Speak to a trained dietician or fitness coach
  • Optimise your diet and training based on your DNA
  • Access your personalised 12 week diet and training program
Find out what works for your body

Your personal chef, in your pocket.

Effortlessly discover recipes and shopping lists built for your goals, automatically personalised to fit your nutrigenetic profile from the start.

Just tell MealPlanner what you want to achieve, your likes and dislikes and we’ll do the rest. MealPlanner even integrates with your favourite retailer, so you can fill your online shopping basket with everything you need for your genetically guided recipe plan.

Find out what works for your body

Putting the Personal in Personal Training

Whether you want to burn fat, or grow muscle, your DNA can help.

We’re the leaders in the field of genetically personalised exercise, and for good reason.

Our unique Peak Performance algorithm is the only genetic product with published research to validate it’s effect on training and exercise response.

You choose your availability, fitness level and whether you want to work out at home or in the gym, we integrate your genetic data to help you reach your goal.

Add-ons: Take your genetic journey to the next level

Don’t just stop at nutrition and fitness, once you've got your DNAfit results - there’s a whole world of personalisation waiting for you in MyDNAfit.

Find out why healthy nutrition is important for optimal wellness

Download the Beginner’s Guide to Healthy Nutrition to learn why we need certain macro and micronutrients in our diet, as well as learning about various different diets. You’ll also find out how even busy people can follow a healthy, balanced diet with pro tips for meal prep.




What is your biggest health challenge? *

Losing weight
Eating a balanced diet
Both

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