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DNAfit in the media

We’re the go to voice when it comes to personalisation in consumer nutrition & fitness.

Don’t just take our word for it

DNAfit is the most talked about genetics company in our space, and for good reason - we created the market for genetically guided wellbeing, and our science is the best in the industry.

DNAfit at the Personalised Nutrition Innovation Summit

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DNAfit & Dave Asprey of Bulletproof Coffee

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BBC Two - Trust Me, I'm a Doctor

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ITV - Diets: New Year, New You?

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Audi senses: taste - personalising diet based on your DNA

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Andrew Steele at EAT Stockholm Food Forum 2017

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Press Releases

23/04/2019 DNAfit Launches New Health Fit DNA Test Download	23/04/2019	Download
28/01/2019 Prenetics Acquires Soma Analytics 28.01.19 Download	28/01/2019	Download
22/01/2019 Rio Ferdinand Launches The DNAfit Academy To Tackle Growing Health Epidemic In The UK Download	22/01/2019	Download
06/09/2018 DNAfit becomes the first company outside the US to offer developers a wellness genetics API integration. Download	06/09/2018	Download
31/05/2018 Introducing Nutrichondria... Are you a Nutrichondriac Download	31/05/2018	Download
09/05/2018 Rio Ferdinand joins forces with genetics brand DNAfit on shared mission to tackle the Nation's health Download	09/05/2018	Download
21/04/2018 DNAfit receives two Queen's Awards for Enterprise 2018 Download	21/04/2018	Download
20/02/2018 DNAfit Heads for FIFA World Cup 2018, Extends Partnership with EFA Download	20/02/2018	Download
20/02/2018 DNAfit Announces Partnership with Egyptian Olympic Committee Download	20/02/2018	Download
08/02/2018 DNAfit shortlisted for Performance Technology Of The Year at BT Sports Industry Awards 2018 Download	08/02/2018	Download
10/01/2018 DNAfit lays down challenge to 'broken' fitness industry at CES Las Vegas 2018 Download	10/01/2018	Download
03/01/2018 DNAfit launches new pop up store within Selfridges Download	03/01/2018	Download
04/12/2017 DNAfit Supports Dame Kelly Holmes Trust Download	04/12/2017	Download
29/11/2017 DNAfit maintains commitment to research with new scientific papers accepted for key scientific periodicals Download	29/11/2017	Download
02/11/2017 DNAfit Named Within TransTech 200 List Download	02/11/2017	Download
23/10/2017 DNAfit's Andrew Steele Joins Speakers At The Future Food Tech Summit 2017 In London Download	23/10/2017	Download
14/09/2017 Former South African President Joins DNAfit in Celebrating the DNA of Sporting Innovation Download	14/09/2017	Download
08/09/2017 DNAfit Features On "One To Watch" Category Shortlist In The Sunday Times' Tech Track 100 List Download	08/09/2017	Download
07/09/2017 DNAfit leads breakthrough clinical trial that reveals your DNA decides if you love or hate Marmite Download	07/09/2017	Download
24/07/2017 DNAfit partners with Helix to launch a new suite of DNA-powered fitness and nutrition products Download	24/07/2017	Download
18/07/2017 DNAfit Appoint Dr. Silvia Camporesi To Scientific Advisory Board As Lead Advisor For Bioethics Download	18/07/2017	Download
28/06/2017 DNAfit Appoints Carly McWilliams to Lead Risk and Governance Protocols Download	28/06/2017	Download
12/06/2017 DNAfit joined leading global influencers at EAT FOOD FORUM 2017 in Stockholm Download	12/06/2017	Download
05/06/2017 DNAfit and Vita Mojo team up to offer the world's first restaurant menus designed for personal customer DNA Download	05/06/2017	Download
05/05/2017 DNAfit Awarded Prestigious UK Sports Technology Award Download	05/05/2017	Download
06/04/2017 Egyptian Football Association and DNAfit Celebrate Early Success of Long Term Partnership Download	06/04/2017	Download
22/03/2017 DNAfit Celebrates Triple Nomination for Sports Technology Awards 2017 Download	22/03/2017	Download
13/02/2017 Fast Company Announces DNAfit among worlds most innovative companies Download	13/02/2017	Download
03/01/2017 Egyptian Football Association adopts DNA testing to improve player performance Download	03/01/2017	Download
17/11/2016 DNAfit launches with Gold's Gym in Egypt Download	17/11/2016	Download
04/11/2016 Rugby icon Bryan Habana launches DNA research database by revealing his genetic profile Download	04/11/2016	Download
10/08/2016 Holmes Place to be the first fitness club in Israel offer DNAfit to its members Download	10/08/2016	Download
06/07/2016 Al Ahly to use DNA matched training to improve their training and boost performance Download	06/07/2016	Download
14/04/2016 The Great Leap Forward in Training - Analyse Your DNA Download	14/04/2016	Download

DNAfit in the Media

Blood, spit and swabs: can you trust home medical-testing kits?

Can a gene test reveal what exercise works best for you? New DNA kits claim to determine whether you're a sprinter or a plodder

Are YOU a 'nutrichondriac'? The new name for people who shun gluten and dairy because they believe they have a food intolerance - despite never having taken an allergy test

No gluten, no dairy, no joy… have we become a nation of ‘nutrichondriacs'?

Britain - a nation of Nutrichondriacs

DNAFit Received Two Queen's Awards For Enterprise

Global leader in consumer genetic testing acquired by Prenetics

Gene-ius: how DNA is dishing up personalised meals

The best diet for you? DNA could hold the answer

You discovered the best new health products

Should You Take a Genetic Test to Find the Best Diet for You?

From mermaiding to DNA testing - eight alternative ways to get fit

A new DNA way to lose weight and get fit

Chef's special: Fine dining, with a side of tech

I Took a DNA Test to Maximize My Workout Gains, & Here's What Happened

Can a DNA test give you a better body?

Futureproof, Gene editing and the rise of the home DNA test

Marmite: love it or hate it? New study reveals it's down to your genes

Marmite gene testing could prove whether you're born to 'love it or hate it'

Study shows that loving or hating Marmite is in your genes

LOVE OR HATE IT You were BORN to love or hate Marmite, as scientists discover it's in your genes

Love Marmite? The reason could be in your genes, study finds

Why whether you love or hate Marmite is all in the genes: Preference for the spread can be predicted based on parts of a person's genetic blueprint

How DNA testing could help British sport unearth the next Adam Peaty

DNA testing for all would be a vital step in making our lives healthier and could revolutionise the NHS

Hyper-Personalization Is About To Disrupt Three Major Industries

Does your DNA hold the key to a fitter, slimmer you? Ex-rugby pro Alex Poole explains

Should Our DNA Dictate Our Diet?

Could your DNA decide what sport suits you?

DNA For Dinner: London Restaurant Vita Mojo Offers Food Customization Based On Genomes

A company used a sample of my DNA to tell me how I should eat and work out — here's the verdict

Tasty, healthy takeaways tailored to your DNA

Bryan Habana: Rugby star's surprise DNA discovery

Are you a fussy eater? Have your meals personalised to your DNA

This is what 52 looks like: A nurse and health coach reveals what keeps her looking young

Can knowing your genetic make-up lead to a healthier life?

UK-based genetics company honoured with prestigious UK Sports Technology Award

THE BIG INTERVIEW: DNAFIT

Can our DNA tell us how to diet and exercise?

Who Are You? The DNA Dilemma

Nutrigenomics: Can DNA be used to change your fitness and diet regime?

Orpington-based tech firm named alongside NASA and Netflix as one of the most innovative companies

For AFCON's most successful team Egypt winning is in their DNA

How Egypt tapped into the secrets of their DNA to reach the final of AFCON 2017

How your DNA can reveal the perfect workout

Is that fitness tracker you're wearing a waste of money?

The DNA diet: This is the bespoke weight-loss meal plan athletes use to stay fit

Want to get fit? Try a DNA-themed personalised fitness camp

Swab your way to a better health

UK genetic testing company DNAFit launches Elevate to match workout, diet with genetic profile

The "Internet Of Food", DNA Testing, And The Quest For The Perfect Diet

Bryan Habana DNA test revealed as he kicks off world rugby genetic database

Habana launches DNA research database

The Ultimate Guide to DIY Testing Kits

How Your DNA Can Reveal Your Ideal Nutrition and Fitness Plan

How helpful are personalised diets for weight loss?

Test Your Genes to Find Your Best Diet

Unnatural Selection: How Genetic Science Will Decide The Future of Olympics

The race behind DNA

Genes, germs and bacon: A look inside my own DNA

Talk Oxfordshire: Eve Ahmed with Avi Lasarow and David Bosley

DNA-matched training causes 3-times better performance for athletes

How DNA analysis can improve your workout

Wellness breaks: Why holidays with blood tests and DNA analysis are the next big thing

DNA analysis could help improve your workout: study

How to train? Telling your DNA

Greg Rutherford has DNA profiled to keep him one jump ahead at Rio Olympics

Olympian Andrew Steele Talks How to Get Fit Using Science

What a DNA test can teach you about diet and fitness

The Gene Test

DNAFit wins Innovation of the Year at National Business Awards

I took a mail-ordered DNA test to lose weight

Do DNA diets work?

Fat patients to be given personalised weight-l...

The alternative way to lose weight

Obese people to get free DNA tests that will h...

Overweight patients to be offered diets based...

Training for the London Marathon or Triathlon?...

Could a DNA test help you slim?

Work out your workout

Jenny Meadows examines her genetic make up

Harnessing genetics to achieve fitness goals a...

Two Premier League teams commission genetic pr...

What To Eat Now: foods to suit your DNA

Primal Blueprint Podcast

Who do you think you are? The DNA dilemma

MFL Podcast 40: Interview with Andrew Steele f...

The DNA Diet

Seven New Inventions That Will Make Your Life...

The DNA diet: Lose weight by mapping your gene...

Get DNAFit in Ibiza

What are You Made Of?

Wellness holidays: From meditation weekends to...

The holiday doctor will see you now

Landmark becomes first company to offer DNA te...

DNA-based diet plans offered to office workers...

Men's Health Germany

The Boost

DNAFit wins in the UKactive and Matrix Flame A...

DNA diet could help you lose 33% more weight

More Power to You

DNAFit on TalkSport

DNAFit on SkyNews Sunrise

DNAFit on The Breakfast Show

Our genes are an integral part of training reg...

The 'Gene' test that could change your body fo...

British runner Jenny Meadows is using a

Athletes find and edge with DNA profiling

Two Premier League clubs sign up with top gene...

England World Cup stars undergo DNA tests whic...

Great Britain's 800m runner Jenny Meadows' gen...

Could DNA help protect players from injuries?

Elite Athletes: Genetics

We rate DNA test kits

Your Fitness with Ulisses

TOWIE Star boosts her fitness - and confidence

Lucy Mecklenburgh sets a TOWIE trend as Billie...

The best gear of next year

The genetic jackpot?

Is your DNA stopping you from getting fit?

Billie Faiers reveal weightloss secrets

Billie Faiers: Unflattering bikini shots motiv...

Fat Gene: Revolutionising Exercise

Bespoke fitness

Put your health to the test

Latest UK fitness fad may get Cameron back int...

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Start your DNAfit story today...

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New & Improved

Diet Fit

Take full control of your diet and nutrition. Unlock everything there is to know about your dietary DNA profile, supported by qualified dietician coaching, with genetically guided MealPlanner in one.

Here's what you get

Carbohydrate Sensitivity
Fat Sensitivity
Detox: Toxin Generation Speed
Detox: Cruciferous Vegetable Needs
Salt Sensitivity
Alcohol Response
Caffeine Sensitivity
Bitter Taste Perception
Lactose Tolerance
Coeliac Predisposition
Vitamin A
Riboflavin (Vitamin B2)
Vitamin B6
Folate (Vitamin B9)
Vitamin B12
Vitamin C
Vitamin D
Vitamin E
Omega 3
Antioxidants
Iron
Calcium
Selenium

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New & Improved

Health Fit

Our most comprehensive DNA test. Get unrivalled insight into diet, nutrition, fitness and well-being. Includes Meal Planner, Elevate online training platform and two pro health coaching sessions.

Here's what you get

Optimal Diet Type
Carbohydrate Sensitivity
Fat Sensitivity
Detox: Toxin Generation Speed
Detox: Cruciferous Vegetable Needs
Salt Sensitivity
Alcohol Response
Caffeine Sensitivity
Bitter Taste Perception
Lactose Tolerance
Coeliac Predisposition
Vitamin A
Riboflavin (Vitamin B2)
Vitamin B6
Folate (Vitamin B9)
Vitamin B12
Vitamin C
Vitamin D
Vitamin E
Omega 3
Antioxidants
Iron
Calcium
Selenium
Optimal Training Type
Power Response
Endurance Response
Strength Response
Aerobic Trainability
Recovery Efficiency
Injury Predisposition
Achilles Injury Risk
ACL Injury Risk
Lower Back Injury Risk
Muscle Mass
Stress Tolerance
Performance Under Pressure
Chronotype
Sleep Quality
Caffeine & Sleep

$249 $174.3

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DNAfit in the media

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DNAfit in the Media

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