We’re the go to voice when it comes to personalisation in consumer nutrition & fitness.
DNAFit is the most talked about genetics company in our space, and for good reason - we created the market for genetically guided wellbeing, and our science is the best in the industry.
DNAFit at the Personalised Nutrition Innovation SummitPlay Video
DNAFit & Dave Asprey of Bulletproof CoffeePlay Video
BBC Two - Trust Me, I'm a DoctorPlay Video
ITV - Diets: New Year, New You?Play Video
Audi senses: taste - personalising diet based on your DNAPlay Video
Andrew Steele at EAT Stockholm Food Forum 2017Play Video
28/01/2019Prenetics Acquires Soma Analytics 28.01.19
22/01/2019Rio Ferdinand Launches The DNAFit Academy To Tackle Growing Health Epidemic In The UK
06/09/2018DNAFit becomes the first company outside the US to offer developers a wellness genetics API integration.
31/05/2018Introducing Nutrichondria... Are you a Nutrichondriac
09/05/2018Rio Ferdinand joins forces with genetics brand DNAFit on shared mission to tackle the Nation's health
21/04/2018DNAFit receives two Queen's Awards for Enterprise 2018
20/02/2018DNAFit Heads for FIFA World Cup 2018, Extends Partnership with EFA
20/02/2018DNAFit Announces Partnership with Egyptian Olympic Committee
08/02/2018DNAFit shortlisted for Performance Technology Of The Year at BT Sports Industry Awards 2018
10/01/2018DNAFit lays down challenge to 'broken' fitness industry at CES Las Vegas 2018
03/01/2018DNAFit launches new pop up store within Selfridges
04/12/2017DNAFit Supports Dame Kelly Holmes Trust
29/11/2017DNAFit maintains commitment to research with new scientific papers accepted for key scientific periodicals
02/11/2017DNAFit Named Within TransTech 200 List
23/10/2017DNAFit's Andrew Steele Joins Speakers At The Future Food Tech Summit 2017 In London
14/09/2017Former South African President Joins DNAFit in Celebrating the DNA of Sporting Innovation
08/09/2017DNAFit Features On "One To Watch" Category Shortlist In The Sunday Times' Tech Track 100 List
07/09/2017DNAFit leads breakthrough clinical trial that reveals your DNA decides if you love or hate Marmite
24/07/2017DNAFit partners with Helix to launch a new suite of DNA-powered fitness and nutrition products
18/07/2017DNAFit Appoint Dr. Silvia Camporesi To Scientific Advisory Board As Lead Advisor For Bioethics
28/06/2017DNAFit Appoints Carly McWilliams to Lead Risk and Governance Protocols
12/06/2017DNAFit joined leading global influencers at EAT FOOD FORUM 2017 in Stockholm
05/06/2017DNAFit and Vita Mojo team up to offer the world's first restaurant menus designed for personal customer DNA
05/05/2017DNAFit Awarded Prestigious UK Sports Technology Award
06/04/2017Egyptian Football Association and DNAFit Celebrate Early Success of Long Term Partnership
22/03/2017DNAFit Celebrates Triple Nomination for Sports Technology Awards 2017
13/02/2017Fast Company Announces DNAFit among worlds most innovative companies
03/01/2017Egyptian Football Association adopts DNA testing to improve player performance
17/11/2016DNAFit launches with Gold's Gym in Egypt
04/11/2016Rugby icon Bryan Habana launches DNA research database by revealing his genetic profile
10/08/2016Holmes Place to be the first fitness club in Israel offer DNAFit to its members
06/07/2016Al Ahly to use DNA matched training to improve their training and boost performance
14/04/2016The Great Leap Forward in Training - Analyse Your DNA
Blood, spit and swabs: can you trust home medical-testing kits?
Can a gene test reveal what exercise works best for you? New DNA kits claim to determine whether you're a sprinter or a plodder
Are YOU a 'nutrichondriac'? The new name for people who shun gluten and dairy because they believe they have a food intolerance - despite never having taken an allergy test
No gluten, no dairy, no joy… have we become a nation of ‘nutrichondriacs'?
Britain - a nation of Nutrichondriacs
DNAFit Received Two Queen's Awards For Enterprise
Global leader in consumer genetic testing acquired by Prenetics
Gene-ius: how DNA is dishing up personalised meals
The best diet for you? DNA could hold the answer
You discovered the best new health products
Should You Take a Genetic Test to Find the Best Diet for You?
From mermaiding to DNA testing - eight alternative ways to get fit
A new DNA way to lose weight and get fit
Chef's special: Fine dining, with a side of tech
I Took a DNA Test to Maximize My Workout Gains, & Here's What Happened
Can a DNA test give you a better body?
Futureproof, Gene editing and the rise of the home DNA test
Marmite: love it or hate it? New study reveals it's down to your genes
Marmite gene testing could prove whether you're born to 'love it or hate it'
Study shows that loving or hating Marmite is in your genes
LOVE OR HATE IT You were BORN to love or hate Marmite, as scientists discover it's in your genes
Love Marmite? The reason could be in your genes, study finds
Why whether you love or hate Marmite is all in the genes: Preference for the spread can be predicted based on parts of a person's genetic blueprint
How DNA testing could help British sport unearth the next Adam Peaty
DNA testing for all would be a vital step in making our lives healthier and could revolutionise the NHS
Hyper-Personalization Is About To Disrupt Three Major Industries
Does your DNA hold the key to a fitter, slimmer you? Ex-rugby pro Alex Poole explains
Should Our DNA Dictate Our Diet?
Could your DNA decide what sport suits you?
DNA For Dinner: London Restaurant Vita Mojo Offers Food Customization Based On Genomes
A company used a sample of my DNA to tell me how I should eat and work out — here's the verdict
Tasty, healthy takeaways tailored to your DNA
Bryan Habana: Rugby star's surprise DNA discovery
Are you a fussy eater? Have your meals personalised to your DNA
This is what 52 looks like: A nurse and health coach reveals what keeps her looking young
Can knowing your genetic make-up lead to a healthier life?
UK-based genetics company honoured with prestigious UK Sports Technology Award
THE BIG INTERVIEW: DNAFIT
Can our DNA tell us how to diet and exercise?
Who Are You? The DNA Dilemma
Nutrigenomics: Can DNA be used to change your fitness and diet regime?
Orpington-based tech firm named alongside NASA and Netflix as one of the most innovative companies
For AFCON's most successful team Egypt winning is in their DNA
How Egypt tapped into the secrets of their DNA to reach the final of AFCON 2017
How your DNA can reveal the perfect workout
Is that fitness tracker you're wearing a waste of money?
The DNA diet: This is the bespoke weight-loss meal plan athletes use to stay fit
Want to get fit? Try a DNA-themed personalised fitness camp
Swab your way to a better health
UK genetic testing company DNAFit launches Elevate to match workout, diet with genetic profile
The "Internet Of Food", DNA Testing, And The Quest For The Perfect Diet
Bryan Habana DNA test revealed as he kicks off world rugby genetic database
Habana launches DNA research database
The Ultimate Guide to DIY Testing Kits
How Your DNA Can Reveal Your Ideal Nutrition and Fitness Plan
How helpful are personalised diets for weight loss?
Test Your Genes to Find Your Best Diet
Unnatural Selection: How Genetic Science Will Decide The Future of Olympics
The race behind DNA
Genes, germs and bacon: A look inside my own DNA
Talk Oxfordshire: Eve Ahmed with Avi Lasarow and David Bosley
DNA-matched training causes 3-times better performance for athletes
How DNA analysis can improve your workout
Wellness breaks: Why holidays with blood tests and DNA analysis are the next big thing
DNA analysis could help improve your workout: study
How to train? Telling your DNA
Greg Rutherford has DNA profiled to keep him one jump ahead at Rio Olympics
Olympian Andrew Steele Talks How to Get Fit Using Science
What a DNA test can teach you about diet and fitness
The Gene Test
DNAFit wins Innovation of the Year at National Business Awards
I took a mail-ordered DNA test to lose weight
Do DNA diets work?
Fat patients to be given personalised weight-l...
The alternative way to lose weight
Obese people to get free DNA tests that will h...
Overweight patients to be offered diets based...
Training for the London Marathon or Triathlon?...
Could a DNA test help you slim?
Work out your workout
Jenny Meadows examines her genetic make up
Harnessing genetics to achieve fitness goals a...
Two Premier League teams commission genetic pr...
What To Eat Now: foods to suit your DNA
Primal Blueprint Podcast
Who do you think you are? The DNA dilemma
MFL Podcast 40: Interview with Andrew Steele f...
The DNA Diet
Seven New Inventions That Will Make Your Life...
The DNA diet: Lose weight by mapping your gene...
Get DNAFit in Ibiza
What are You Made Of?
Wellness holidays: From meditation weekends to...
The holiday doctor will see you now
Landmark becomes first company to offer DNA te...
DNA-based diet plans offered to office workers...
Men's Health Germany
DNAFit wins in the UKactive and Matrix Flame A...
DNA diet could help you lose 33% more weight
More Power to You
DNAFit on TalkSport
DNAFit on SkyNews Sunrise
DNAFit on The Breakfast Show
Our genes are an integral part of training reg...
The 'Gene' test that could change your body fo...
British runner Jenny Meadows is using a
Athletes find and edge with DNA profiling
Two Premier League clubs sign up with top gene...
England World Cup stars undergo DNA tests whic...
Great Britain's 800m runner Jenny Meadows' gen...
Could DNA help protect players from injuries?
Elite Athletes: Genetics
We rate DNA test kits
Your Fitness with Ulisses
TOWIE Star boosts her fitness - and confidence
Lucy Mecklenburgh sets a TOWIE trend as Billie...
The best gear of next year
The genetic jackpot?
Is your DNA stopping you from getting fit?
Billie Faiers reveal weightloss secrets
Billie Faiers: Unflattering bikini shots motiv...
Fat Gene: Revolutionising Exercise
Put your health to the test
Latest UK fitness fad may get Cameron back int...
Get a DNAFit body for summer
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"I want to improve my Diet & Fitness"
The New & Improved Fitness Diet Pro
Take full control of your diet and fitness. Unlock everything there is to know about your wellness DNA profile, supported by qualified dietician & sport science coaching, with genetically guided training & MealPlanner in one.
$79.99 - $119.99Learn More