We’re the go to voice when it comes to personalisation in consumer nutrition & fitness.
DNAFit is the most talked about genetics company in our space, and for good reason - we created the market for genetically guided wellbeing, and our science is the best in the industry.
Blood, spit and swabs: can you trust home medical-testing kits?
Can a gene test reveal what exercise works best for you? New DNA kits claim to determine whether you're a sprinter or a plodder
Are YOU a 'nutrichondriac'? The new name for people who shun gluten and dairy because they believe they have a food intolerance - despite never having taken an allergy test
No gluten, no dairy, no joy… have we become a nation of ‘nutrichondriacs'?
Britain - a nation of Nutrichondriacs
DNAFit Received Two Queen's Awards For Enterprise
Global leader in consumer genetic testing acquired by Prenetics
Gene-ius: how DNA is dishing up personalised meals
The best diet for you? DNA could hold the answer
You discovered the best new health products
Should You Take a Genetic Test to Find the Best Diet for You?
From mermaiding to DNA testing - eight alternative ways to get fit
A new DNA way to lose weight and get fit
Chef's special: Fine dining, with a side of tech
I Took a DNA Test to Maximize My Workout Gains, & Here's What Happened
Can a DNA test give you a better body?
Futureproof, Gene editing and the rise of the home DNA test
Marmite: love it or hate it? New study reveals it's down to your genes
Marmite gene testing could prove whether you're born to 'love it or hate it'
Study shows that loving or hating Marmite is in your genes
LOVE OR HATE IT You were BORN to love or hate Marmite, as scientists discover it's in your genes
Love Marmite? The reason could be in your genes, study finds
Why whether you love or hate Marmite is all in the genes: Preference for the spread can be predicted based on parts of a person's genetic blueprint
How DNA testing could help British sport unearth the next Adam Peaty
DNA testing for all would be a vital step in making our lives healthier and could revolutionise the NHS
Hyper-Personalization Is About To Disrupt Three Major Industries
Does your DNA hold the key to a fitter, slimmer you? Ex-rugby pro Alex Poole explains
Should Our DNA Dictate Our Diet?
Could your DNA decide what sport suits you?
DNA For Dinner: London Restaurant Vita Mojo Offers Food Customization Based On Genomes
A company used a sample of my DNA to tell me how I should eat and work out — here's the verdict
Tasty, healthy takeaways tailored to your DNA
Bryan Habana: Rugby star's surprise DNA discovery
Are you a fussy eater? Have your meals personalised to your DNA
This is what 52 looks like: A nurse and health coach reveals what keeps her looking young
Can knowing your genetic make-up lead to a healthier life?
UK-based genetics company honoured with prestigious UK Sports Technology Award
THE BIG INTERVIEW: DNAFIT
Can our DNA tell us how to diet and exercise?
Who Are You? The DNA Dilemma
Nutrigenomics: Can DNA be used to change your fitness and diet regime?
Orpington-based tech firm named alongside NASA and Netflix as one of the most innovative companies
For AFCON's most successful team Egypt winning is in their DNA
How Egypt tapped into the secrets of their DNA to reach the final of AFCON 2017
How your DNA can reveal the perfect workout
Is that fitness tracker you're wearing a waste of money?
The DNA diet: This is the bespoke weight-loss meal plan athletes use to stay fit
Want to get fit? Try a DNA-themed personalised fitness camp
Swab your way to a better health
UK genetic testing company DNAFit launches Elevate to match workout, diet with genetic profile
The "Internet Of Food", DNA Testing, And The Quest For The Perfect Diet
Bryan Habana DNA test revealed as he kicks off world rugby genetic database
Habana launches DNA research database
The Ultimate Guide to DIY Testing Kits
How Your DNA Can Reveal Your Ideal Nutrition and Fitness Plan
How helpful are personalised diets for weight loss?
Test Your Genes to Find Your Best Diet
Unnatural Selection: How Genetic Science Will Decide The Future of Olympics
The race behind DNA
Genes, germs and bacon: A look inside my own DNA
Talk Oxfordshire: Eve Ahmed with Avi Lasarow and David Bosley
DNA-matched training causes 3-times better performance for athletes
How DNA analysis can improve your workout
Wellness breaks: Why holidays with blood tests and DNA analysis are the next big thing
DNA analysis could help improve your workout: study
How to train? Telling your DNA
Greg Rutherford has DNA profiled to keep him one jump ahead at Rio Olympics
Olympian Andrew Steele Talks How to Get Fit Using Science
What a DNA test can teach you about diet and fitness
The Gene Test
DNAFit wins Innovation of the Year at National Business Awards
I took a mail-ordered DNA test to lose weight
Do DNA diets work?
Fat patients to be given personalised weight-l...
The alternative way to lose weight
Obese people to get free DNA tests that will h...
Overweight patients to be offered diets based...
Training for the London Marathon or Triathlon?...
Could a DNA test help you slim?
Work out your workout
Jenny Meadows examines her genetic make up
Harnessing genetics to achieve fitness goals a...
Two Premier League teams commission genetic pr...
What To Eat Now: foods to suit your DNA
Primal Blueprint Podcast
Who do you think you are? The DNA dilemma
MFL Podcast 40: Interview with Andrew Steele f...
The DNA Diet
Seven New Inventions That Will Make Your Life...
The DNA diet: Lose weight by mapping your gene...
Get DNAFit in Ibiza
What are You Made Of?
Wellness holidays: From meditation weekends to...
The holiday doctor will see you now
Landmark becomes first company to offer DNA te...
DNA-based diet plans offered to office workers...
Men's Health Germany
The Boost
DNAFit wins in the UKactive and Matrix Flame A...
DNA diet could help you lose 33% more weight
More Power to You
DNAFit on TalkSport
DNAFit on SkyNews Sunrise
DNAFit on The Breakfast Show
Our genes are an integral part of training reg...
The 'Gene' test that could change your body fo...
British runner Jenny Meadows is using a
Athletes find and edge with DNA profiling
Two Premier League clubs sign up with top gene...
England World Cup stars undergo DNA tests whic...
Great Britain's 800m runner Jenny Meadows' gen...
Could DNA help protect players from injuries?
Elite Athletes: Genetics
We rate DNA test kits
Your Fitness with Ulisses
TOWIE Star boosts her fitness - and confidence
Lucy Mecklenburgh sets a TOWIE trend as Billie...
The best gear of next year
The genetic jackpot?
Is your DNA stopping you from getting fit?
Billie Faiers reveal weightloss secrets
Billie Faiers: Unflattering bikini shots motiv...
Fat Gene: Revolutionising Exercise
Bespoke fitness
Put your health to the test
Latest UK fitness fad may get Cameron back int...
Get a DNAFit body for summer
"I just want to improve my Diet"
Now Includes MealPlanner
Eat the right way for you, and only you. Discover your personal genetic profile to make smarter diet choices, supported by qualified dietician coaching & our genetically guided MealPlanner system.
$47.99 - $79.99
Learn More"I want to improve my Diet & Fitness"
The New & Improved Fitness Diet Pro
Take full control of your diet and fitness. Unlock everything there is to know about your wellness DNA profile, supported by qualified dietician & sport science coaching, with genetically guided training & MealPlanner in one.
$63.99 - $95.99
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