Welcome to a new era of fitness and nutrition.

Your DNA never changes, so you only need to take the DNAfit once for a lifetime of change.

DNAfit pioneered the personal genetics code of practice, which provides the highest evidence threshold in the industry. Every result is built off thousands of published research papers, showing relevant effects on human nutrition and fitness response, with easily actioned lifestyle changes. We are one of the only consumer genetics companies to invest and publish our own research, learn more about our research here.

Our DNA is what makes us who we are, so we put in place a strict data protection policy, so you know your data is secure. We only test for the genes we need, and destroy your sample once the lab has completed the analysis. Your results are stored under an anonymised ID to create your reports.

We adhere to the UK Data Protection Act, we’re GDPR compliant and are proud to be the first consumer genetics company to be awarded ISO27001 certification – the highest international standard for data security and management.

Since we began in 2013, we’ve helped everyone from absolute beginners to elite athletes reach their goals. Whether you want to lose weight, improve performance or just be a little healthier, your DNA holds vital information on the best way to do that, for you.

In line with our personal genetics code of practice, we will not test anyone under the age of 18.

If you’ve had your DNA sequenced with 23andMe or Ancestry DNA, you can securely connect your data with DNAfit to receive fitness and nutrition insights at a reduced cost.

There will be no waiting, and no need to provide a sample - you can get your DNAfit results instantly with just a few clicks.

As leaders in this space, we’re experts in turning your genetic insights into meaningful action, and continue to innovate and drive the market forwards. DNAfit maintain the highest scientific and data security standards in the industry, and we were the first and only company to subject our methods to scientific peer-review.

Using our patent pending approach, we do the hard work for your by weighing the total effect of multiple genes to provide clear, actionable insights. These developments don’t stay confined to scientific journals - we’ve established a track record of success with customers and professional sportspeople alike. Combined with our commitment to research, our results have been put to the test - in the lab and on the field.