Rio Ferdinand’s DNAFit Academy

Join Rio as he shines the light on the issues surrounding health and wellness, in his home town, Peckham.

Rio, together with DNAFit, are ambassadors for taking a personalised approach to wellbeing, taking steps to prevent diseases wherever possible.

Creating a positive outlook for health

1 in 4 people will die from a preventable illness in the UK and, for the first time in a century, life expectancy rates in the UK have stopped increasing. Yet the help is in our own hands, and even in our own genes.

We returned with Rio to his old neighbourhood in Peckham, an area with one of the lowest life expectancies in the UK, to find out how his community view their personal health. Speaking to some of Rio’s oldest friends as well as local young people and parents, together we discover the role that understanding our DNA can play in in improving diet, fitness and fighting hereditary illness.

Do you know someone who needs to get ahead of their health?

Share the film. Spread the word.

Take the first step on your journey

How you feel is linked to what you eat and how you exercise.

Rio uses DNAFit to decode exactly what his body needs to perform.

Optimal Diet & Macronutrient Response

Optimal Diet & Macronutrient Response

Personalised Nutrient Needs

Personalised Nutrient Needs

Food Sensitivities & Intolerances

Food Sensitivities & Intolerances

Optimal Exercise Response

Optimal Exercise Response

Injury & Recovery Profile

Injury & Recovery Profiles

Here's what you'll get with your Diet Fitness Pro 360

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Reports

Diet Insights

A selection of in-depth and easy to use genetic insights to help you personalise your diet.

Reports Include

  • Optimal Diet Type
  • Carbohydrate & Fat Response
  • Anti-Oxidant & Omega 3 Need
  • Folate, Vitamin B & D Need
  • Salt, Alcohol & Caffeine Sensitivity
  • Lactose Tolerance
  • Coeliac Predisposition
  • Phase 1 & Phase 2 Detoxification

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Reports

Fitness Insights

Discover how your DNA can help optimise your workouts with actionable genetic reports.

Reports Include

  • DNAFit Peak Performance Algorithm®
  • Aerobic Trainability
  • Injury Predisposition
  • Recovery Nutrition Needs
  • Recovery Profile

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Platforms

Meal & Training Plans

Our genetically-guided training & meal plan platforms are included with your Diet Fitness Pro 360.

MealPlanner includes

  • Recipes built around your tastes, genetics and target weight
  • Ingredients list linked to an online shopping basket

Training Plans include

  • Workouts built around goal, genetics, and access to equipment
  • Video, audio and text guides

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Coaching Choices

Personal Health Coach

Included with Diet Fitness Pro 360, get a personal health coach to help you reach your goals.

Diet Fitness Pro 360 Coaching includes

  • 30 minute call, choice of:
  • Qualified dieticians
  • Sports scientists
  • Ongoing coaching support

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4 simple steps to start your DNAFit journey

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1

Order your DNAFit kit today

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2

Take our easy to use saliva swab at home (or anywhere!)

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3

Send to our accredited laboratories in the mail

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4

Your results are ready within 10 business days

Buy NowBuy Now

Diet Fitness Pro 360 £149  £129

Unlock the power of personalised nutrition

Unlock the power of personalised nutrition

There’s no such thing as a one size fits all approach to diet and nutrition, so we help you discover your unique Nutrigenetic profile, with an in-depth selection of personalised insights.

  • Discover how to build your perfect meal, with carbohydrate & fat response
  • Take control of your long-term health with personalised nutrient recommendations
  • Upgrade your dietary habits with genetic intolerances & sensitivity reports
  • Genetically guided recipes & meal planning in your hands, with MealPlanner included
  • Personal coaching by our team of qualified dieticians

"Impressively, in just over a week following their recommendations, I went down a clothes size, which convinces me that knowing your body's needs at a genetic level is a huge leap forward.”

Fiona Golfar, Editor-at-Large, Vogue UK

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Optimal Diet Type

Discover how your genetics affect the way you metabolise carbohydrates & fats, to build your personal plate.

Nutrient Needs

Why follow the average advice, when you’re unique? Discover how your DNA can signal a raised need for certain vitamins & nutrients.

Sensitivities & Intolerances

Your unique genetic profile can affect the way your body deals with certain foods, find out how to personalise your food choices for optimal wellbeing.

Personalised MealPlanner System

Discover recipes, advice and shopping lists that are built for you, and only you. Based on your genetic results, along with your goals & preferences.

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Making your workouts truly personal

Take your exercise choices to the next level. With our award-winning fitness response genetic markers you’ll discover how to get the very best out of your workouts, putting the ‘personal’ in personal training.

  • Discover how your genetics can help guide your training choices
  • Utilise your personal power or endurance response score
  • Protect against injury with knowledge of your genetic predisposition
  • Upgrade your recovery profile with genetically personalised advice
  • Personal coaching for your goal by our team of sports scientists

"Massive increase in everything. These are the kinds of gains you can get when you work with your genetics and not against them."

The Today Show

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Making your workouts truly personal

The DNAFit Peak Performance Algorithm ®

The only validated genetic algorithm for training intensity - discover how to guide your workouts to get the best results, no matter your goal.

Aerobic Training Response

Working on your endurance? Discover how your genetics can affect the way you respond to improving your VO2 Max.

Injury & Recovery

Build your workout regime to suit you. Unlock your individual predisposition to certain sporting injuries and learn how your DNA affects your recovery profile.

Genetically Guided Training Plans

Using our unique training response algorithm, kick start your fitness with your genetically personalised training programme.

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Our users love Diet Fitness Pro 360, you will too

Personalised coaching.
Personalised results.

Enjoy a complimentary 30m phone consultation to review your results.

  • Speak to a trained dietician or fitness coach
  • Optimise your diet and training based on your DNA
  • Access your personalised 12 week diet and training program

Find out why healthy nutrition is important for optimal wellness

Download the Beginner’s Guide to Healthy Nutrition to learn why we need certain macro and micronutrients in our diet, as well as learning about various different diets. You’ll also find out how even busy people can follow a healthy, balanced diet with pro tips for meal prep.




What is your biggest health challenge? *

Losing weight
Eating a balanced diet
Both

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