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DNAFit, a British Life Sciences Company, was named the Market Gravity Innovation Award winners at the 2015 National Business Awards gala dinner ceremony, held at the Grosvenor House Hotel on Park Lane. This award recognises all forms of successfully applied innovation, from new products and services to a culture of improvement, and celebrates the ideas that have had the greatest impact on an organisation or industry.

 

*Genetically guided fitness brand named Market Gravity Innovation Award Winner*
*Winners across all categories revealed at gala dinner ceremony last night*
* Buzz Aldrin headline speaker of the evening*

DNAFit, a British Life Sciences Company, was named the Market Gravity Innovation Award winners at the 2015 National Business Awards gala dinner ceremony, held at the Grosvenor House Hotel on Park Lane.

This award recognises all forms of successfully applied innovation, from new products and services to a culture of improvement, and celebrates the ideas that have had the greatest impact on an organisation or industry.

DNAFit creates bespoke genetically guided nutrition and training programmes, aiming to end the one-size-fits-all approach to nutrition and exercise. Becoming one of the first to take this concept to the UK and international market, DNAFit tests 45 gene variants scientifically-linked to a body’s capacity to respond to training and nutrition. It then provides detailed reports on how to alter your diet and exercise to meet your goals; a piece of equipment which will soon be available nationwide

in High Street store chains.

The Lloyds Bank National Business Awards judges said: “DNAFit is a great example of cutting edge technology that has been applied to a strong consumer trend – that of quantified self.  The judges all wanted to sign up to the service and we expect to see more commercial applications involving DNA testing as this innovation becomes mainstream.”

Andrew Steele, Project Director at DNAFit and Olympic Athlete said: “We’re really thrilled to have won this award! We believe we have a very innovative product and business, and we’re really happy to see that recognised. We’re based in the city of London, the home of business here in the UK, and to have some recognition on the progress of our business is really important to us.”

Robin Scarborough, Partner and Managing Director at Market Gravity, said: ““What a great company and well deserved award.  DNAFIT technology has the potential to impact the health and fitness of millions of people. It’s a fantastic example of applying technology to a real consumer need and human challenge. Congratulations.”

Over 1200 business leaders, entrepreneurs, politicians and media representatives gathered at the Grosvenor House Hotel for the 14th annual National Business Awards.  The Awards were presented by Sky News’ Ian King and Poppy Trowbridge and welcomed former Astronaut and second man on the moon, Buzz Aldrin as headline speaker.

The Prime Minister opened proceedings at the ceremony with a message for this year’s finalists. He told the audience: “I want to take this opportunity to say a huge thank you on behalf of the whole country, for all that you’re doing to create jobs and growth in Britain...tonight we celebrate all that you’re doing, from your leadership in digital and innovation, to the Duke of York’s new award for University Entrepreneurship, these awards are rightly the Oscars of great British business.

“The awards recognise people who have the guts to strike out on their own, who have the tenacity to work hard for every deal and who have the innovation and vision that lets you grow your business and take new people on. Its people like you who are making this the most entrepreneurial and dynamic period in our country’s recent history. So thank you again for all you’re doing.”

The winners across all 18 categories included Crown Paints Limited, which triumphed in the Grichan Partnership Sustainable Business of the Year category, Premiership Rugby, winner of The Corporate Citizenship Award, and The Body Coach, winner of the Lloyds Bank New Business of the Year. *see footnotes for all winners

Tom Broughton, Programme Director for the Lloyds Bank National Business Awards, said: “We were delighted to host yet another successful gala dinner ceremony celebrating the full spectrum of British Business in 2015; the Lloyds Bank National Business Awards are the accolade of choice for those seeking the highest recognition. This year’s winners demonstrate the quality and diversity of businesses driving economic growth in the UK.”

For more information and to find out how to register your business for the 2016 National Business Awards, visit www.nationalbusinessawards.co.uk.

 

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