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DNAFit has been officially shortlisted within the category of “One To Watch”, part of the upcoming The Sunday Times Hiscox Tech Track 100 league table. Published this Sunday 10th September, the influential list ranks Britain’s 100 private tech (TMT) companies with the fastest-growing sales over their latest three years.


DNAFit’s shortlisting comes on the back of a stellar year of growth and multiple award nominations for the brand. In July DNAFit were has been selected as a launch partner of Helix, the brand new US-based marketplace of DNA-powered products that is set to transform the worldwide direct-to-consumer genetic testing industry. Recently DNAFit was ranked 8th in the Top 10 Most Innovative Companies in Data Science according to Fast Company, the top 4 comprising Netflix, Spotify, WeWork and Foursquare).


Avi Lasarow, CEO, DNAFit said;

“We are pleased to have been shortlisted within this prestigious category, the latest step in an important year for DNAFit. With the consumer hunger for highly personalised DNA inspired health and fitness solutions growing stronger than ever, these are exciting times for the consumer genetics industry, and we are proud to be flying the flag for health and nutrition testing.”




For more information please contact / 078162 79101


Notes to Editors:


About DNAFit:

 DNAFit is a UK based genetics company that reports on genetic markers related to fitness and nutrition.

 “Since we began in 2013, we’ve taken cutting edge science out of the laboratory and into the hands of tens of thousands of people, helping them understand how their DNA affects their response to exercise and nutrition changes, to change the way we train and eat, one DNA sample at a time.”


DNAFit adheres to a strict code of practice, which can be viewed here:


*The DNAFit study is ‘A genetic-based algorithm for personalized resistance training’ by Jones N, Kiely J, Suraci B, Collins DJ, de Lorenzo D, Pickering C, Grimaldi KA. Biol Sport. 2016;33(2):117-126 and can be downloaded at

It’s also available in full here.



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