Posted 37 Days Ago in: Genetics, Industry News

The IAAF’s new eligibility requirements for female athletes is not based on clear scientific consensus

Avi Lasarow, CEO of Prenetics International and founder of DNAFit, shares his thoughts on the IAAF’s new eligibility requirements for female athletes.

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Posted 209 Days Ago in: Industry News

DNAFit Has Been Awarded Two Queen's Awards!

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Posted 347 Days Ago in: Industry News

DNAFit Supports Dame Kelly Holmes Trust

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Posted 422 Days Ago in: Training, Genetics, Industry News

Highs & Lows, Using (and not using) Genetics in Elite Sport

DNAFit's Head of Product & Olympic medallist, Andrew Steele, tells his story of learning about his genetic profile after a career of highs and lows.

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Posted 495 Days Ago in: Genetics, Industry News, Nutrition

Marmite: Love It Or Hate It? The Answer May Lie In The Genes!

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Posted 480 Days Ago in: Industry News

DNAFit partners with Helix to launch a new suite of DNA-powered fitness and nutrition products

Leading genetics brand DNAFit today announced the launch of five new DNA-based products developed in partnership with Helix, a personal genomics company that today launched the first online marketplace of DNA-powered products. The partnership is the latest exciting step in DNAFit’s mission to help identify how people can exercise, eat right, and live better on a truly personal level. The brand focuses on taking cutting edge science out of the laboratory and into the hands of both ordinary consumers and elite sportspeople, helping them understand how their DNA affects their response to fitness and nutrition changes.

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Posted 486 Days Ago in: Industry News

DNAFit APPOINT DR. SILVIA CAMPORESI

DNAFit is delighted to announce the appointment of Dr. Silvia Camporesi to the DNAFit Scientific Advisory Board as External Advisor for Bioethics. A highly respected figure within the field of bioethics, Dr. Camporesi will play a key role in advising best practice on how DNAFit will execute and communicate its consumer genetics messaging and product innovations, at a time when consumers are faced with confusion when choosing between direct-to-consumer genetic products in a market with inconsistent levels of regulation

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Posted 1120 Days Ago in: Genetics, Industry News

The DNAFit 10-Point Personal Genetics Code of Practice

Since DNAFit began in early 2013, the public understanding and appetite for personal genetic information, especially that which focuses specifically on fitness and nutrition markers, has grown exponentially. This consumer growth is mirrored in the ever-growing number of companies offering such services to the direct consumer, we’ve found at least 19 different companies offering products that report on genetic information related to sporting or fitness performance.

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