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3557 Posted 6 Days Ago in: Nutrition

Is eating insects the future of sustainability?

Insects are everywhere, but would you eat one? We discover the benefits of eating insects; for sustainability and for our nutrition.

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3556 Posted 7 Days Ago in: Training

Warm Ups: How, Why, What?

Warm ups are the foundation of every exercise that not only promote better performance, but aid recovery after exercise as well. Here's why you should stop and warm up before immediately hitting the weights at gym.

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3555 Posted 8 Days Ago in: Nutrition

Healthy Food Trends 2018

Forecasted nutrition trends in 2018

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3554 Posted 8 Days Ago in: Training

Fitness Trends 2018

Forecasted fitness trends for 2018

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3552 Posted 20 Days Ago in: Training, Nutrition

Win New Year's Without The Excess

New Year's, for some, offers the daunting prospect of having to get raucous when all you really want to do is stay at home and treat it like any old day. But there are other ways to celebrate the coming of the New Year without getting too overboard. Here's how...

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3551 Posted 23 Days Ago in: Training

Goal Setting Done Right

Setting goals is easier said than done... and so we bring you a few ways to become a master of the art.

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3550 Posted 27 Days Ago in: Nutrition

Inventive Ways To Use Christmas Leftovers

You've made all this food for Christmas... too much. And here's how to use leftovers in healthy ways the next day without wasting.

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3549 Posted 29 Days Ago in: Training, Genetics, Nutrition

Have You Got Everything You Need For Gym?

Getting yourself into the gym is only the first step... what's just as important is accessories you can use to boost your performance. Here's what you need to get off to a flying start!

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3529 Posted 34 Days Ago in: Genetics, Nutrition

A Genetically Guided Christmas Dinner

This Christmas you'll be faced with loads upon loads of tasty foods, but is there a way to do it genetically guided?

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3528 Posted 36 Days Ago in: Training

Training Tips During Holiday Season

Holidays are here! Which means a lot more socialising and a lot less time spent training, right? Wrong! Here are a few helpful tips to ensure that you still have a whole lot of fun while keeping your fitness levels at their peak.

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3526 Posted 41 Days Ago in: Genetics, Nutrition

Should You Eat Breakfast To Lose Weight?

Breakfast, should you or shouldn't you? We investigate the value of eating a big breakfast in order to promote healthy weight loss.

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3525 Posted 43 Days Ago in: Training, Genetics

Training To Your Genes: Mixed

Your power/endurance profile can give you a deep insight into the way to get the maximum results out of your training by adjusting to where you fall on the spectrum. This week, we focus on mixed bias and what this means for you.

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3524 Posted 45 Days Ago in: Industry News

DNAFit Supports Dame Kelly Holmes Trust

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3523 Posted 48 Days Ago in: Nutrition

Striking a Balance Between Festive Fun and Your Diet

The holiday season has almost arrived, even though you may not have noticed! But how do you stick to your diet and make the most of a time when it's all about socialising and relaxing a little?

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3522 Posted 50 Days Ago in: Training, Genetics

Training To Your Genes: Endurance Bias

Your power/endurance profile can give you a deep insight into the way to get the maximum results out of your training by adjusting to where you fall on the spectrum. This week, we focus on endurance bias and what this means for you.

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3521 Posted 55 Days Ago in: Nutrition

Why Do You Eat More When You're Tired?

Eating when you're tired isn't a new thing, but why does it happen?

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3520 Posted 57 Days Ago in: Training, Genetics

Training To Your Genes: Power Bias

Your power/endurance profile can give you a deep insight into the way to get the maximum results out of your training by adjusting to where you fall on the spectrum. This week, we focus on power bias and what this means for you.

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3519 Posted 62 Days Ago in: Training, Nutrition

How To Stop Weekend Bingeing

The weekend is the time when we all get relaxed, and maybe a little too relaxed with our diets, but it's important to realise that you can still enjoy yourself and keep on track by making a few slight adjustments.

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3518 Posted 64 Days Ago in: Training, Genetics, Nutrition

Strength, Cardio, and Body Composition

Physique means a lot to people who start training. They either want to lose weight or build muscle, or find an ideal middle ground, here we discuss what you can expect to get out of strength training and cardio.

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3517 Posted 69 Days Ago in: Nutrition

9 Healthy Recipes For Busy People

The days are getting shorter, but you need to make every minute count - especially when you want to stay healthy and focus on your nutrition. This is why quick, easy, and healthy meals are essential.

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3516 Posted 71 Days Ago in: Training, Genetics

The Sauna and Your Recovery

The sauna has always been a go-to for many people who work out, but what does it do for recovery?

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3515 Posted 76 Days Ago in: Nutrition

How I Learned To Stop Hating And Love Veggies

We need to talk about vegetables...

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3514 Posted 78 Days Ago in: Training, Genetics

Do You Have To Do 10 000 Steps A Day?

Ever since wearable devices became the norm for anyone wanting to stay fit and track their progress, 10 000 steps per day has widely been regarded as the benchmark for activity levels, but is it necessary to stick to this to stay fit?

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3513 Posted 83 Days Ago in: Nutrition

Tips To Cut Down On Sugar

Sugar is prevalent in many foods and many of us cannot resist it because we've become so accustomed to eating it throughout our lives, yet we know that it is unhealthy. Cutting out sugar altogether is a steep challenge but we have come up with a few tips to help you get started.

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3512 Posted 83 Days Ago in: Training, Genetics, Nutrition

Are You Eating Too Little?

You're training hard, you're dieting, you want to lose weight and get toned but something's not right, and you aren't getting the results you think you should be. It could be that you are eating too little...

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3511 Posted 85 Days Ago in: Training, Nutrition

Stay Active At Your Desk

Many of us spend so much at our desks that we forget that we need to stay active. Try these techniques to boost your fitness during time spent sitting down during the day!

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3509 Posted 90 Days Ago in: Training, Nutrition

Calories: Are You Eating Too Little?

There's a lot of talk about restricting calories when you want to lose weight, but you need to be careful of how you restrict them because there are unintended consequences linked to not eating enough and not getting enough fuel for your training.

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3508 Posted 92 Days Ago in: Training

Weightlifting vs Calisthenics

Using your body to gain inner strength or relying on external weights to build muscle, which is better?

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3507 Posted 97 Days Ago in: Nutrition

Organic Food - Is It Better?

A lot has been said about organic produce and sustainable eating but is it really better? Most people eat foods that are available at the supermarket so we went on a mission to discover if you should be paying extra, for the good of your health.

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3506 Posted 99 Days Ago in: Training

Slow Training - Should You Be Doing It?

Slow training puts a spin on how you would normally lift heavy weights, but is it better? We did some research to find out if it's something you should include in your training routine

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3505 Posted 101 Days Ago in: Training, Genetics, Nutrition

How To Boost Your Testosterone, Naturally

Testosterone is needed to increase your chances of muscle gain, fat loss, lower fatigue during activity, high energy, increased ability to recover appropriately from exercise and can even reduce your susceptibility to injury. This is why it is beneficial to understand how we can boost our levels naturally.

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3504 Posted 104 Days Ago in: Nutrition

Drinking Soda and Your Brain

You may not have thought anything about it, but soda is not only a major cause of weight gain but can also negatively impact the way that your brain works. We investigate how.

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3503 Posted 106 Days Ago in: Training, Genetics

Am I Normal? Aerobic Trainability

When running customers through their DNAFit reports, a common question I am asked is “Are my results normal?” This is a tough question to answer, because it’s hard to define what normal actually is.

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3502 Posted 106 Days Ago in: Training

Optimise Your Strength Training

Strength training comes in all shapes and sizes, and if you incorporate slight adjustments to your gym routine you’ll find that it’ll be both rewarding and beneficial.

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3501 Posted 111 Days Ago in: Nutrition

Histamine Intolerance: The What and The Why

A histamine intolerance can have different effects depending on your sensitivity. But what is it? And how do you prevent becoming ill from it?

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3500 Posted 113 Days Ago in: Training

Sports Science: Endurance Performance and its markers

How do you become an elite endurance athlete? And are there some predictive markers that can help to determine this? Sports scientist Peter Parel delves into the inner workings of endurance performance and what can lead to being successful.

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3499 Posted 114 Days Ago in: Genetics

What Is Epigenetics?

In the quest to learn more about ourselves on a genetic level, we must understand that genetics only helps to add more pieces to the puzzle, but still cannot answer everything. For this reason, epigenetics has become just as important as genetics when understanding ourselves

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3498 Posted 118 Days Ago in: Training, Genetics, Nutrition

Biohacking and Our Health

Want to become more human than you ever thought imaginable? Biohacking is a brand new trend where you use everything at your disposal to optimise your life and make this possible!

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3497 Posted 120 Days Ago in: Training, Genetics

Exercise Routines vs Variations

Do you love your routine? Or do you enjoy changing it up? And what's better? We investigate the benefits of both and help you to decide

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3496 Posted 120 Days Ago in: Training, Genetics, Industry News

Highs & Lows, Using (and not using) Genetics in Elite Sport

DNAFit's Head of Product & Olympic medallist, Andrew Steele, tells his story of learning about his genetic profile after a career of highs and lows.

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3495 Posted 125 Days Ago in: Training

Training Tips For Busy People

Face it, most of our lives are so busy that we struggle to find time to train, but there's hope for you yet! Here are a few ways to fit some valuable exercise in with your schedule.

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3494 Posted 127 Days Ago in: Genetics, Nutrition

Mood Boost? Eat These Foods

If you're feeling a bit down and don't know how to get out of the slump then these foods can go a long way to making you feel better

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3490 Posted 193 Days Ago in: Genetics, Industry News, Nutrition

Marmite: Love It Or Hate It? The Answer May Lie In The Genes!

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3489 Posted 134 Days Ago in: Nutrition

Chocolate: Does It Improve Your Mood?

How do you take your chocolate? Science suggests that if you want to get healthy benefits from chocolate then it should be dark.

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3487 Posted 146 Days Ago in: Training

Creatine and training

Creatine is a supplement that is used by weight lifters and athletes in order to increaser their performance levels, especially when it comes to high intensity interval training (HIIT) and resistance training. It pulls water into the muscles and has been shown to increase people’s size, but there is no use in taking it and then not putting in the effort in the gym or on the sports field as you will quickly lose that water weight. The thinking behind why creatine is essential for performance is that it also assists with explosive power and if you are able to lift those one or two reps more at a higher weight every time you train then you will indeed see bigger gains, because of the overall effort that you’re putting in.

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3486 Posted 150 Days Ago in: Training, Nutrition

Food that can reduce inflammation

You see all those athletes and exercise models on Instagram? What if we told you that they suffer from the same thing as you do? Inflammation happens to everyone, it is part of our body’s natural response to damaged tissues and also plays a role in the immune system response. With modern day advances we are now able to see just how much inflammation you’re likely to feel from a strenuous bout of activity through the analysis of your genes. At DNAFit we look at four genetic inflammatory markers - IL6, IL6R, CRP and TNF. Variations in these genes give us a clue if you are predisposed to suffer significantly increased levels or slightly increased levels of inflammation. Knowing your predisposition of this biological phenomenon can make big differences to your training and even more so to your recovery strategies which necessitate your training schedule and ultimately your goals.

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3485 Posted 161 Days Ago in: Nutrition

What is a ketogenic diet?

The Ketogenic Diet takes the science of the low carb diet even further where the majority of the food that you’ll eat will be fats, and only a small amount will be carbs When you eat something high in carbs, your body will produce glucose and insulin. Glucose is the easiest molecule for your body to convert and use as energy so that it will be chosen over any other energy source. Insulin is produced to process the glucose in your bloodstream by taking it around the body. Eating less carbs means that your body has to look for other fuel sources to burn, and feeds itself off fats and protein

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3484 Posted 164 Days Ago in: Training, Genetics

DNAFit Fitness Report FAQs

We’ve tested a lot of people at DNAFit over the years, and we’ve also got a lot of questions regarding our reports. In this article, our Head of Sport Science Craig Pickering is going to try and cover the answers to the most common questions regarding the fitness report, in the hope that it can increase people’s understanding of what it offer.

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3482 Posted 167 Days Ago in: Training

What is total body resistance training?

Total body resistance training, or TRX, was developed for people who can train anytime anywhere. TRX suspension training engages muscles that you didn’t even know you had! It can be done to strengthen all the muscles of your body and, most importantly, your core because you will be required to use your bodyweight to complete the movements. You can use TRX to do chest press, bicep curls, leg raises, rows and much more while only using your own power. The value in doing such training is that you will be activating your innate strength and creating resistance, making it different from normal bodyweight exercises.

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3481 Posted 171 Days Ago in: Genetics, Nutrition

Diet Report: FAQ

We asked our Head of Sport Science, Craig Pickering to give us a run through all the frequently asked questions about our diet report. So if you want to find out more about nutrition information you can get from a DNAFit report, read on.

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3480 Posted 174 Days Ago in: Training

Exercise for stress relief

Stress plays a major role in society and can be crippling to some, resulting in them underachieving and just not feeling up to it. It can affect our lives in various ways and is a symptom of society that needs to be stopped, one way or another.

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3479 Posted 178 Days Ago in: Industry News

DNAFit partners with Helix to launch a new suite of DNA-powered fitness and nutrition products

Leading genetics brand DNAFit today announced the launch of five new DNA-based products developed in partnership with Helix, a personal genomics company that today launched the first online marketplace of DNA-powered products. The partnership is the latest exciting step in DNAFit’s mission to help identify how people can exercise, eat right, and live better on a truly personal level. The brand focuses on taking cutting edge science out of the laboratory and into the hands of both ordinary consumers and elite sportspeople, helping them understand how their DNA affects their response to fitness and nutrition changes.

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3478 Posted 182 Days Ago in: Training

Endorphins and Exercise

That feel-good feeling associated with exercise can be directly correlated to chemicals in the brain that stimulate the body to feel this way. These neurochemicals are known as endorphins and are produced in the brain as a reaction to stress and pain. They minimise the negative impact both of these can have on your wellbeing – mind and body – and can also lead to feelings of euphoria in some cases. One of these cases is during exercise. An interview with J. Kip Matthews goes on to explain how "endorphins are also involved in natural reward circuits related to activities such as feeding, drinking, sexual activity and maternal behaviour.”

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3477 Posted 184 Days Ago in: Industry News

DNAFit APPOINT DR. SILVIA CAMPORESI

DNAFit is delighted to announce the appointment of Dr. Silvia Camporesi to the DNAFit Scientific Advisory Board as External Advisor for Bioethics. A highly respected figure within the field of bioethics, Dr. Camporesi will play a key role in advising best practice on how DNAFit will execute and communicate its consumer genetics messaging and product innovations, at a time when consumers are faced with confusion when choosing between direct-to-consumer genetic products in a market with inconsistent levels of regulation

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3476 Posted 190 Days Ago in: Nutrition

Cheat Meals - Are They Ever A Good Idea?

Sticking to diets is difficult, especially in the beginning, and your goal of losing weight and replacing your pudge and chub for a toned physique doesn’t seem that enticing anymore once you have to look at cheeseburgers and pizzas and look the other way, selecting to munch on your salad instead.

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3475 Posted 195 Days Ago in: Training, Nutrition

How To Simplify Your Training?

Simplifying your training doesn’t mean making it easier… Making your training easier or taking shortcuts is a one-way ticket to poor results, plateauing and losing interest in a regular training regime. All the things that are counterproductive, offering no value to your life and adding to the frustration you may sometimes feel at just not making the progress that you expected to make when you first started training and everything was bright, shiny and new. What you always need to be aware of are your goals and that whether you want to get lean, build muscle, or burn fat the principle of making your training to easy-to-understand and follow will never change.

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3474 Posted 205 Days Ago in: Nutrition

Foods That Fill You For Longer

We all love eating, but occasionally you may feel that even after chowing down on your meal, whether it’s at breakfast, lunch, or dinner, that you still feel hungry and are more inclined to rummage through the pantry or sneak into to the kitchen and stare into the humming light of the fridge until you’re coerced to snack on dessert or microwave.

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3473 Posted 212 Days Ago in: Genetics, Nutrition

Is Low-Sodium Diet Good For Everyone?

Sodium is a key component of many foods regularly consumed by people on a daily basis and although health recommendations often advise otherwise, there is still not enough done to stop people from adding excessive amount of salt to their foods. A major problem with this is that sodium is contained in many regular food products, added to increase the flavor and taste of foods that would otherwise possibly be too bland. But although we all regularly consume sodium every single day, the question is whether or not turning to a low sodium diet is healthy for people. Research has shown that 1.65 million deaths from cardiovascular causes that occurred in 2010 were attributed to sodium consumption above a reference level of 2.0 g per day.

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3472 Posted 217 Days Ago in: Training

What is prehab and should you do it?

Prehabilitation describes a systematic approach to identifying common injuries within a specific sport or training regime and then designing an appropriate series of exercises that work toward minimizing their incidence. The identification of common injuries would thus lead to exercises targeting to certain body parts, such as the knees, shoulders, and neck that are at high risk when competing in sport. With this proactive approach to sport and exercise, these body parts with be strengthened and conditioned to the excessive amounts of strain that they undergo.

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3461 Posted 230 Days Ago in: Training

Is breathing important for your workout?

Breathing is often overlooked when people are trying to improve their performance levels. There is so much focus on physical training and diet that we do not take into account that breathing correctly during exercise is important as well. Breathing not only helps with allowing more oxygen to enter into your circulatory system but it also acts as an aid to improving your posture. Inhale deeply, allowing your belly to fill up, and then exhale. You will find that your posture when breathing correctly significantly improves, rather than if you were hunched over performing shallow breathing, or the type of breathing that we do not even take notice of.

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3459 Posted 237 Days Ago in: Genetics, Nutrition

Why do we get food allergies?

Making up 90% of all food allergies are these foods: eggs, milk, peanuts, tree nuts, fish, shellfish, wheat, and soy, according to ACAAI. In most cases, an allergic reaction to one type of food may mean that a person is also sensitive to another similar type of food as allergies and the properties in the food causing an allergy are linked. The reasons behind food allergies are widely diverse and due to this are unclear, and currently there exists a situation where the only available prevention for food allergies is to avoid the foods that you are allergic to altogether.

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3444 Posted 245 Days Ago in: Nutrition

Cooked veg vs raw veg - which is better for you?

We all know that vegetables hold the key to a healthy lifestyle and are beneficial due to their high content of vitamins and nutrients, but is there a difference between raw and cooked vegetables? The question pertains to popular thinking that suggests one may be better than the other, or one nullifies the nutrients while another boosts their value. There is much debate but we took it upon ourselves to investigate a variety of sources in order to ascertain what you should be doing to get the most out of your veggies.

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3440 Posted 248 Days Ago in: Training

What is the best way to train for a marathon?

As with any type of training, marathon training is about understanding and respecting what our bodies can handle whilst simultaneously aiming to maximize response in all the areas that can give us a performance benefit when race day comes. Increasingly, it is less about simply running as many miles as we can, and more about getting the most out of the miles that we actually do run.

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3439 Posted 260 Days Ago in: Nutrition

Why should you care about your plate composition?

What is plate composition, you ask? Well, all macronutrients: fats, carbohydrates, and proteins, are important to your overall health and although you may find yourself on a “low carb” diet, that doesn't mean that you should be completely cutting out carbs for good – unless of course you have a food allergy or disease, of course. And this is often overlooked.

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3438 Posted 265 Days Ago in: Training, Genetics, Nutrition

How can we tell you about your DNA from one little swab?

The 20,000+ genes that make up your genome hold countless clues to understanding the fundamental processes of human life. Ever since the completion of the Human Genome Project, our knowledge of how we are made has developed at an unprecedented rate. In our case, it opened a new realm of information about your individual fitness and nutrition needs, easily accessible from one little mouth swab.

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3437 Posted 267 Days Ago in: Nutrition

Why Do We Get Hungry?

Do you find that you’re hungry all the damn time? How many meals do you eat a day? And what do you think about the effect it has on your body? Would you like to change this? Do you sometimes catch yourself at work watching the time tick by for when you can be freed into open society to feast? The answer to all these questions and more, it appears, are hidden in your hormones…

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3436 Posted 272 Days Ago in: Training

How To Improve Your Flexibility?

Can you touch your toes? No bending knees are allowed! This is a question that frequently gets asked when someone’s flexibility comes into question, but it’s not only about that. If you want to become better at training, with reduced soreness, then being flexible is a key component in achieving your goals. By being flexible you won’t feel as stiff after a workout, or the following day, and you’ll be less likely to pick up niggling injuries that can disrupt your progress. What must be the main intended benefit of flexibility that is always discussed is the notion of an increased range of motion. You will be able to do exercises with more freedom, completing training that you never thought you could do before.

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3435 Posted 818 Days Ago in: Genetics, Industry News

The DNAFit 10-Point Personal Genetics Code of Practice

Since DNAFit began in early 2013, the public understanding and appetite for personal genetic information, especially that which focuses specifically on fitness and nutrition markers, has grown exponentially. This consumer growth is mirrored in the ever-growing number of companies offering such services to the direct consumer, we’ve found at least 19 different companies offering products that report on genetic information related to sporting or fitness performance.

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3434 Posted 281 Days Ago in: Training

How effective is HIIT?

High intensity interval training, or HIIT, is a method of aerobic exercise, and occasionally strength training, that is focused on intense periods of exercise and longer periods of rest than usual. For example, you would be running to almost your maximal capacity for a minute, and then resting for two minutes. This would then be continued for a period of 15 minutes (this is simply an example and, naturally, the length of exercises will vary according to your personal capabilities as the goal is not to expend all of your energy). HIIT exercises are normally not as long as regular exercises because of the high amount of energy you’re expending while “going all out”. It’s because of this that extended periods of recovery are required for your body to deal with the physiological adaptations that are occurring.

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3432 Posted 288 Days Ago in: Genetics

Can genes affect your taste?

We all have people who we know: friends, family, acquaintances, and work colleagues who all have distinctly different tastes when it comes to food. Some like it hot, while others…not so much. Others devour sugary treats in the blink of an eye, and without flinching, while other people wince at the sight of a rich quadruple chocolate dessert; politely declining the offer. The list goes on, but other than getting a “taste” for certain foods, are there other factors at play?

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3431 Posted 295 Days Ago in: Nutrition

Healthy Eating Misconceptions

The world has begun to move towards a personalized view of nutrition whereby the role of the individual is better understood. And from this we can cater specific plans to individuals through methods like genetic testing for food sensitivities. The only issue that remains is that there is a lot of information available and it’s safe to say that not all of it is true, or based on hard evidence. We’ve already pinpointed a few of these and debunked myths but with so much out there we’ve been compelled to bring you a refreshed list of misconceptions about healthy eating you need to re-educate yourself about.

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3430 Posted 297 Days Ago in: Training

Planning Progression in Training

When we train, one of the things we want to happen is that we see improvements in our physical fitness. Whilst this isn’t the only reason most of us train (training can also reduce stress, and it can be a fun social activity), most of us do so to either perform better at sport, look better naked, or both. Being able to optimise your improvements from exercises is like baking a cake; sometimes you can overdo it, and your cake ends up ruined. Sometimes, you might underdo it, and your cake just doesn’t look ready. What we’re chasing is the Goldilocks principle; not too much, not too little, just the right amount.

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3429 Posted 300 Days Ago in: Training

Outdoor Workouts For Spring

The weather is getting better and you might start to feel like going to the gym might be waiting of the valuable time in the sun. Well why not take your workout outside? Have a look at our latest blog for some outdoor workout inspiration.

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3428 Posted 302 Days Ago in: Industry News

DNAFit CELEBRATES TRIPLE NOMINATION FOR SPORTS TECHNOLOGY AWARDS 2017

UK based genetics company DNAFit has received nominations within three separate categories for the upcoming Sports Technology Awards 2017, ahead of ceremony on May 4th. Launched in 2014, the Awards are judged by a panel of experts drawn from every aspect of the sports sector, with a focus on championing truly innovative and pioneering work in technology.

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3427 Posted 309 Days Ago in: Nutrition

Best sources of Omega 3

The consumption of omega-3s has reached an all-time high in the health world, and the importance of including fresh fish and nuts and seeds in your diet has seen many people changing their habits for the benefits. On reason this may be is because historically, we’ve seen that populations that consume the most omega-3 foods, like people in Okinawa, Japan, live longer and healthier lives than people who eat a standard diet low in omega-3s.

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3426 Posted 311 Days Ago in: Training

Phototherapy and exercise performance

Athletes are always looking for anything that can give them an edge in their training and competition. Quite often, this leads to new ideas and practices being formed, such as the use of ice baths after training, or high protein diets, which become part of everyday training practices for elite and recreational athletes alike. Every now and again, a certain technique or supplement is developed which doesn’t quite have the same take-up, perhaps because it is difficult to do, or because the research isn’t well publicised.

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3425 Posted 316 Days Ago in: Training, Nutrition

What to eat when you're training for a marathon?

It’s time to get your trainers on, knees strapped, and nipples lubricated, because marathon season is back and it’s here to stay. For the seasoned runners, we all know that getting into “marathon mode” is different from any other conditioning. This is a battle against the elements, and only the people with the strongest of wills will be left unbroken; save for a few bloody toenails and chafed no-no areas.

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3424 Posted 321 Days Ago in: Training

The Truth Behind Fitness Fads

The fitness industry is perhaps the main industry where consumers are constantly taken advantage of by people and companies keen to swindle them out of their hard-earned money, with the premise of providing them with a service that will give them that perfect body of rock hard abs and muscles that media messages throughout the world continuously manipulate us with. Visions of the ideal. And illusions of the real. These fads usually come and go at an alarming rate, and more often than not pull in a profit for whoever is marketing it, while people are still left without adequate results and not much else. And usually it comes as a result of a lack of common sense or desperation, which means that there’s no way your error is going to get your money back.

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